Best Place – European Place Marketing Institute

European Place Marketing Institute is a society of experts, a think-tank in regards to place marketing, working actively for the development of cities, regions and countries. The Institute supports the development of place marketing through research, teaching, advise and work on perfecting the marketing for the sustainable development of places.

European Place Marketing Institute seeks new ideas and works on perfecting the already known and used marketing tools for place development. It combines science with practice. It effectively uses the media for promotion of new ideas. It builds beneficial relations and vital cooperation between local governments, non-government institutions, companies and other organisations, all of which aim for the development of places. The success of the Institute is the success of achieving local governments’ aims with which it cooperates.

The strength of Best Place – the European Place Marketing Institute – are the people who created it.

The Institute has a team of the best international experts, all specialising in place marketing and local development. Best Place invites you to visit their profiles here.

Support for the city, region and country development, all through improving the methods of place marketing as well as building effective coalitions of public institutions together with other subjects, all of which aim at the dynamic development of places.

The Institute Values:
The synergy of knowledge, practical experience and skills
in marketing of places in diverse locations of varying sizes

Place marketing as a tool for sustainable local development

International cooperation, exchange of thoughts and experiences

Interdisciplinary approach to place development

Openness to new ideas

Media and public activity – both popular and educational

Critical approach to the administered schemes and used pathways

Priority for teaching and learning from the experiences of others,
and the exchange of knowledge.

The strength of Best Place – European Place Marketing Institute are people creating it.

The core of the organization in Poland are:

Adam MikołajczykAdam MikołajczykChairman of the Board
Dr hab. Magdalena Florekczytaj więcejdr hab. Magdalena FlorekMember of the Board
Jarosław Górskidr Jarosław GórskiMember of the Board

Krzysztof Przybył – President of the Foundation of Polish Promotional Emblem member of the Polish Chamber of Electronic Communication. In the 90s organiser and co-founder of many commercial law companies with various spectrums of activity. Co-founder, member of the Board of Directors for the MESCOMP companies involved in the multimedia activity (cable TV, Internet). Board of Directors member for many companies in the National Investment Funds.President of the Foundation of Polish Promotional Emblem member of the Polish Chamber of Electronic Communication. In the 90s organiser and co-founder of many commercial law companies with various spectrums of activity. Co-founder, member of the Board of Directors for the MESCOMP companies involved in the multimedia activity (cable TV, Internet). Board of Directors member for many companies in the National Investment Funds.

Krzysztof Opolski – University professor. Director of the Chair of Strategy and Economic Policy at the Faculty of Economic Sciences. Director of the postgraduate studies at the Warsaw University, among others, “Place marketing – promotion of cities’ and regions’ development” Author for many books on strategy and quality management. Chief Editor for the science magazine “Ekonomia” (Economy).

Andrzej Czernek – lawyer, graduate of the Warsaw University, former judge, legal advisor, attorney. Between 2002-2006 president of the Foundation of Polish Promotional Emblem, currently a Managing Director for the Foundation.


International Experts cooperating with the Institute

Brazil

Finland

Seppo Rainisto, Meritleader Int.

Germany

Bjoern P. Jacobsen, Luebeck University of Applied Sciences
Sebastian Zenker, Copenhagen Business School
Stefan Roesch, Film Tourism

Great Britain

Andres Coca-Stefaniak, Association of Town Centre Management
David Adam, Global Cities Ltd.
Gyorgy Szondi, Leeds Business School
Mihalis Kavartazis, University of Leicester
Niclas Ljungberg, States of Mind
Nigel Morgan, University of Surrey’s School of Hospitality and Tourism Management

Greece

Manolis Psarros, abouTourism

Netherlands

Martin Boisen, University of Groningen
New Zeland

Andrea Insch, University of Otago

Portugal

Joao Freire, IPAM The Marketing School

Slovakia

Kvetoslava Matlovičová, University of Presov

Spain

Gildo Seisdedos, IE Business School
Juan Carlos Belloso Gil, Futureplaces
Olga Kolotouchkina, STUFF design consultants

Sweden

Marcus Andersson, Tendensor
Per Ekman, Tendensor

USA

Jeremy Tamanini, Dual Citizen Inc.
Joe Waldygo, TopSpin Communications

Place Marketing

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