Best Place – European Place Marketing Institute is a society of experts, a think-tank in regards to place marketing, working actively for the development of cities, regions and countries. The Institute supports the development of place marketing through research, teaching, advise and work on perfecting the marketing for the sustainable development of places.
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Slightly more than six months before the launch of Euro 2012, the Ukrainian government is implementing a programme aimed at “boosting the country’s image abroad”. So far, a huge country located between Russia and the EU, Ukraine has remained an island of relative inactivity.
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Pope John Paul II, Warsaw and vodka are the strongest associations connected with Poland. The country’s image on the international scene is neither strong, nor weak and still is based on stereotypes.
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It’s a unique initiative aimed at rating Internet social communities of cities. The study is jointly being carried out by TheStory, a digital branding agency, and Best Place – European Place Marketing Institute. The first-phase findings are available at www.TheMostSocialCities.com.
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