Seppo Rainisto

Seppo Rainisto

First Name: Seppo
Last Name: Rainisto
Country: Finland

Area of expertise:
Place marketing and branding; corporate branding (20 years experience of international famous companies like PepsiCola, Leaf, Asko, Amer)

Meritleader Int. Company


  • Il nuovo marketing dei sistemi territoriali: Marketing e branding territorial: I fattori di successo (2012, Milano). Con I contribute di Monica Mailander, Alessandro Bollo, Bruno Caprioli, Seppo Rainisto).
  • Success Factors of Place Marketing (doctoral dissertation 2003)
  • How to Brand Nations, Cities and Destinations (Palgrave Macmillan 2009)
  • Finland Country Brand: scientific advisor for Finland Promotion Board 2007-
  • Greater Helsinki Promotion: Brand Roadmap (2008)
  • the City of Espoo: Brand Roadmap (2008)

Organization/institution membership:

  • Association for Place Branding and Public Diplomacy (Advisory Board)
  • Journal of Place Branding and Public Diplomacy (Editorial Board)