dr hab. Magdalena Florek

Adjunct Professor at The Poznań University of Economics in Poland. A lecturer for place marketing, brand management, international marketing and public relations. Lecturer for the postgraduate course “Place marketing – promotion of cities’ and regions’ development” at the University of Warsaw. In 2006/2007, Senior Lecturer in Marketing at the University of Otago in New Zealand. A Fulbright scholar at the Northwestern University in Kellog School of Management in the USA. The author and co-author of several Polish books on place marketing and various international publications in place marketing applied to locations of varying sizes. Author of the first Polish text book on place marketing. She published in “Place branding and public diplomacy”, “Journal of Place Management and Development”, and “Journal of Sport and Tourism”. Speaker at numerous domestic and foreign conferences. Senior Fellowship in The Institute of Place Management in Manchester. Member of the Editorial Board of the “Journal of Town & City Management”. A consultant in terms of brand strategy, city and region promotion. Repetitive jury member for “Złote Formaty” competition for the best promotion projects for cities and regions, expert in numerous bidding commissions.