Great sport events attract the attention of mass media and improve development of services and infrastructure such as hotels, roads or restaurants. It is the time when millions watch the same event. This was the case during the UEFA EURO 2012 Soccer Championship which brought more than 1.8 million tourists to Ukraine (as […]
Wprowadzenie do światowego bestsellera nt. brandingu Destination Brands – Managing Place Reputation autorstwa Nigela Morgana, Annette Pritchard Rogera Pride’a.
Destination Brands asks whether tourism places get the reputations they deserve and discusses brand concepts, challenges and topical cases. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as […]
Autorem artykułu jest Nigel Morgan oraz Annette Pritchard i Irena Ateljevic.
This paper makes a philosophical and ontological contribution to tourism knowledge. It discusses emergent perspectives and paradigms, identifies major omissions in tourism knowledge and challenges its dominant assumptions, reviewing the imperatives for a regime change in the field. The paper argues that the new […]
Autorem artykułu jest Andres Coca-Stefaniak
According to a recent United Nations report, the population of our planet will reach seven billion people this year. It is nothing new to say that this milestone will be attained in full knowledge that poverty, environmental decline, unsustainable consumption levels, global migration flows and uneven demographic growth will remain […]
Autorem artykułu jest Andres Coca-Stefaniak
As this issue goes to print, our Journal of Town & City Management celebrates its first birthday. Since June 2010, not much has changed in the world . . . or has it? In our special editorial with views from JTCM’s Editorial Board on international trends in city management, few […]
Tworzenie atrakcyjnej marki miejsca wymaga znalezienia obietnicy emocjonalnej, która wykracza poza proste skojarzenia z miastem czy regionem. Jak w soczewce powinna ona skupiać historyczne przewagi i atrakcyjną obietnicę przyszłości.
Cały artykuł Adama Mikołajczyka, pochodzący z Magazynu THINKTANK (zima 2010/2011), można przeczytać tutaj – Branding Miejsc.
W Gazecie Finansowej ukazał się felieton autorstwa Jarosława Górskiego – eksperta i członka zarządu Europejskiego Instytutu Marketingu Miejsc – poświęcony współczesnej dyskusji na temat konkurencyjności krajów. Tekst można przeczytać tutaj.
Jarosław Górski – ekspert i członek zarządu Europejskiego Instytutu Marketingu Miejsc – opublikował w Gazecie Finansowej tekst na temat pozycji Polski w światowych rankingach konkurencyjności. […]
Autorem artykułu jest Gildo Seisdedos.
The title of this article makes reference to the interesting exhibition “Spain [f] we, the cities” sponsored by the Ministry of Housing and presented in the Venice Biennial of Architecture 2006. Cities are of the female gender and this stereotype is used in the present article to account for the […]
Autorem artykułu jest Kvetoslava Matlovičová, René Matlovič, Barbora Némethyová.
The increasing competition of the cities caused implementation of the marketing principles in the local development strategies. The very important segment of the territorial marketing is the place branding. This term could refer to a country, region, tourist destination or a city. The city branding is […]
Artykuł autorstwa Cristina Mateo, Gildo Seisdedos
Place brands and commercial brands build on each other. Sometimes, the commercial brand is so powerful that eclipses the place brand. This paper intends to add value to this dialogue, gaining understanding through an insight on how commercial brands use places, and finding out how they can be implemented […]
Artykuł autorstwa Kvetoslava Matlovičová
The new challenges presented by a place have launched a marketing research initiative that integrates various marketing approaches requiring not only a wide variety of knowledge in humanities, social sciences, and business disciplines, but also comprehension of the entire complexity of its product – a place. The intricacy of its very […]