Great sport events attract the attention of mass media and improve development of services and infrastructure such as hotels, roads or restaurants. It is the time when millions watch the same event. This was the case during the UEFA EURO 2012 Soccer Championship which brought more than 1.8 million tourists to Ukraine (as stated by the country’s Deputy Prime Minister Borys Kolesnikov). According to preliminary reports, fans spent about $1 billion on hotels, food, transportation and clothing.

Przeczytaj cały artykuł autorstwa Veroniki Grishel, asystentki w Europejskim Instytucie Marketingu Miejsc