Mihalis Kavaratzis

Mihalis Kavaratzis

Imię: Mihalis
Nazwisko: Kavaratzis
Kraj: Wielka Brytania

Obszar zainteresowań:
Place Marketing, City Branding, Tourism Development

Firma/Organizacja/Uniwersytet:
School of Management – University of Leicester

Publikacje/Projekty:

  • Ashworth GJ and Kavaratzis M (eds), 2010, Towards Effective Place Brand Management: Branding European Cities and Regions, Cheltenham, UK and Northampton, MA, USA: Edward Elgar.
  • Kavaratzis M, 2009, Cities and Their Brands: Lessons from Corporate Branding, Place Branding and Public Diplomacy, Vol. 5, No. 1, pp. 26-37
  • Kavaratzis M, 2008, From City Marketing to City Branding: An Interdisciplinary Analysis with Reference to Amsterdam, Budapest and Athens, PhD Thesis, University of Groningen, The Netherlands, available at: http://dissertations.ub.rug.nl/faculties/rw/2008/m.kavaratzis/
  • Kavaratzis M, 2007, City Marketing: The Past, the Present and Some Unresolved Issues, Geography Compass, Vol. 1, No. 3, pp. 695-712
  • Kavaratzis M and Ashworth GJ, 2005, City Branding: An Effective Assertion of Identity or a Transitory Marketing Trick?, Tijdschrift voor Economische en Sociale Geografie, Vol. 96, No. 5, pp. 506-514

Członkostwo w organizacjach:

  • Association for Place Branding and Public Diplomacy, Academy of Marketing