Seppo Rainisto

Seppo Rainisto

Imię: Seppo
Nazwisko: Rainisto
Kraj: Finlandia

Obszar zainteresowań:
Place marketing and branding; corporate branding (20 years experience of international famous companies like PepsiCola, Leaf, Asko, Amer)

Firma/Organizacja/Uniwersytet:
Meritleader Int. Company

Publikacje/Projekty:

  • Il nuovo marketing dei sistemi territoriali: Marketing e branding territorial: I fattori di successo (2012, Milano). Con I contribute di Monica Mailander, Alessandro Bollo, Bruno Caprioli, Seppo Rainisto).
  • Success Factors of Place Marketing (doctoral dissertation 2003)
  • How to Brand Nations, Cities and Destinations (Palgrave Macmillan 2009)
  • Finland Country Brand: scientific advisor for Finland Promotion Board 2007-
  • Greater Helsinki Promotion: Brand Roadmap (2008)
  • the City of Espoo: Brand Roadmap (2008)

Członkostwo w organizacjach:

  • Association for Place Branding and Public Diplomacy (Advisory Board)
  • Journal of Place Branding and Public Diplomacy (Editorial Board)