Martin Boisen

Martin Boisen

Imię: Martin
Nazwisko: Boisen
Kraj: Holandia

Firma/Organizacja/Uniwersytet:
Lecturer at the University of Groningen, Affiliated Lecturer at the University of Utrecht and independent advisor at BOISEN.

Projekty badawcze:

  • The marketing and branding of cities and regions in Northwest Europe (Comparative research on the difference between welfare regimes and the policies of marketing and branding initiated by cities)
  • The organization and financing of city- and regional marketing in the Netherlands (A study on how city- and regional marketing and branding strategies are embedded in organizations and how these organizations are financed)

Projekty konsultingowe:

  • International Branding of North Brabant (Stakeholder commitment and advice on how to structure an organization to brand the Dutch province abroad
  • Visit Amsterdam, Experience Holland! (Evaluation of the marketing and touristic product-development in the Amsterdam Metropolitan Region)
  • Utrecht Cultural Capital of Europe 2018 (Advice on longitudinal effect-measurement and comparative research)

Inne publikacje:

  • City marketing in Contemporary Urban Governance (2007)
  • Strategic City Marketing for Middle-sized Cities (2007)
  • The selective nature of place branding (2011)

Członkostwo w organizacjach:

  • KNAG (Royal Dutch Geographical Society)
  • Dutch Citymarketing Network (Secretary of the Board since 2011)