Marcus Andersson

Marcus Andersson

Imię: Marcus
Nazwisko: Andersson
Kraj: Szwecja

Obszar zainteresowań:
Branding of macro and cross-border regions, nation branding, public diplomacy, public and EU affairs, Public-Private Partnerships, marketing of clusters.

Firma/Organizacja/Uniwersytet:
Tendensor is the leading place-branding consultancy in Sweden. Our focus is on how cities, regions and countries actively can differentiate and improve their image. Over the last few years, Tendensor has successfully managed a range of place-branding projects for towns, cities, regions and countries. More than 800 decision makers have participated in our place-branding seminars and workshops. Our overall aim is to be the point of reference for the development of the field of Place Branding in the Nordic Countries.

Publikacje/Projekty:

  • Project: BaltMet Promo
  • Report: Place Branding and Place Promotion Efforts in the Baltic Sea Region
  • Research project and paper: Ambassador Networks and Place Branding
  • Research project: Business Incentives in Place Branding
  • Paper: Region Branding: the case of the Baltic Sea Region

Członkostwo w organizacjach:

  • Association of Place Branding and Public Diplomacy