Athens Convention Bureau’s key goals were to bring focus to the city’s MICE marketing efforts and to maximise the economic impact of this highly lucrative sector for the Greek capital. As is the case for many other international Convention Bureaux, this is achieved in private/ public partnership with Athens supplier stakeholders, both ACB members and trade associations. Twin thrusts of ACB activity are prospecting for international business events and the servicing of both buyers and Athens suppliers in a professional and timely way.

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