The idea behind the meeting is to intensify high quality discussion on directions of development, challenges and good practices in place marketing. The meeting is a great opportunity to provide a platform for integrating opinions, exchanging experiences and, first and foremost, persisting in efforts accompanying place marketing in Europe.
The meeting is closed for public.”][/tagline_box]
Subject of discussion
The following Summit-related subjects will be the subject of discussion:
1. 1. Drawing up the Place Marketing Manifesto including the following elements:
a. the definition of place marketing
b. the role of place marketing in managing place development
c. the basic methodological assumptions
d. the branch-related, characteristic and unique components
e. indicating “specialties” (areas of specialization) as part of place marketing
f. complementary specialties, the outcomes of combining
e.g. marketing and urbanism, architecture, CSR etc.
2. Setting the directions for research and analyses in the realm of place marketing in Europe.
3. Examples of good practice (we suggest a standardised form to describe selected practices).
4. Identification of the major challenges in place marketing.
5. Does integration and networking of independent experts in place marketing in the EU
(reminiscent of an association/shared bureau for work coordination) make sense?
How far should this integration and networking go?
6. Possible business support: the idiosyncrasies of the place marketing service markets
in specific countries, possible shared use of expert services
when implementing marketing projects in cities and regions.
Discussions and workshops during Poznań Best Place Summit following the online work a few weeks long,
will result in WHITE BOOK OF EUROPEAN PLACE MARKETING.
The resultant expert material will be collected and presented
in a form of publication (both Polish and English language).
a. the definition of place marketing
b. the role of place marketing in managing place development
c. the basic methodological assumptions
d. the branch-related, characteristic and unique components
e. indicating “specialties” (areas of specialization) as part of place marketing
f. complementary specialties, the outcomes of combining
e.g. marketing and urbanism, architecture, CSR etc.
2. Setting the directions for research and analyses in the realm of place marketing in Europe.
3. Examples of good practice (we suggest a standardised form to describe selected practices).
4. Identification of the major challenges in place marketing.
5. Does integration and networking of independent experts in place marketing in the EU
(reminiscent of an association/shared bureau for work coordination) make sense?
How far should this integration and networking go?
6. Possible business support: the idiosyncrasies of the place marketing service markets
in specific countries, possible shared use of expert services
when implementing marketing projects in cities and regions.
will result in WHITE BOOK OF EUROPEAN PLACE MARKETING.
The resultant expert material will be collected and presented
in a form of publication (both Polish and English language).
Experts
Twelve experts will participate in the meeting – they are word-famous specialists in place marketing, authors of books, articles, expertise, managers of projects, speakers at international conferences, consultants for cities, regions and countries, lecturers. Below is a short description of Poznań Best Place Summit guests – experts of Institute.
Robert Govers – Belgium (special guest)
Company/Organization/University: independent advisor, lecturer at: Rotterdam School of Management, Holandia, IULM University Milano, UNESCO World Heritage at Work Master programme w Turynie, co-editor of Place Branding and Public Diplomacy.
Juan Carlos Belloso Gil – Spain
Company/Organization/University: Futureplaces – Place Strategy and Branding.
Gildo Seisdedos – Spain
Company/Organization/University: IE Business School.
Joao Freire – Portugal
Company/Organization/University: IPAM Marketing School.
Bjoern P. Jacobsen – Germany
Company/Organization/University: Town and Regional Planning, lecturer at: School of Social and Environmental Sciences, College of Arts and Social SciencesUniversity of Dundee, U.K, Luebeck University of Applied Sciences.
Manolis Psarros – Greece
Company/Organization/University: abouTourism international destination development & marketing consultancy.
Marcus Andersson – Sweden
Company/Organization/University: Tendensor place-branding consultancy.
Martin Boisen – Netherlands
Company/Organization/University: Lecturer at the University of Groningen, Affiliated Lecturer at the University of Utrecht and independent advisor at BOISEN.
Mihalis Kavaratzis – UK
Company/Organization/University: School of Management – University of Leicester.
Raquel Goulart Sztejnberg – Brasil
Company/Organization/University: Saravah is a Branding + Content + Design agency.
Stefan Roesch – Germany
Company/Organization/University: Internationally renowned consultant and expert in film tourism (destination marketing and product development).
Sebastian Zenker – Germany
Company/Organization/University: Copenhagen Business School.
Best Place – European Place Marketing Institute
On Best Place Institute behalf, Adam Mikołajczyk, Magdalena Florek, and Jarosław Górski will participate in Summit.
Adam MikołajczykPrezes Zarządu Fundacji
czytaj więcejdr Magdalena FlorekCzłonek Zarządu Fundacji
dr Jarosław GórskiCzłonek Zarządu Fundacji
Poznań – City of Work and City of Play
[tagline_box description=”Poznań is a place where the energy of the countries of the New Europe intermingles with the culture of Western civilisations. This metropolis, housing over half-a-million residents, is located in the area of Poland which is developed best. It lays closer to Berlin than to Warsaw. You can always rely on Poznań’s residents – they are well-educated, open-minded and competent.
Poznań backs its methods to achieve success, bolstered with an over-1000-year-old efficiency tradition. Here, even the most ambitious ventures and the boldest visions can have a chance to come to fruition. It is here where the Polish nation was born, and where the only successful Polish uprising – The Greater Poland Uprising – was ignited, which further confirms the resourcefulness of Poznań’s citizens.
Poznań can also pride itself on its sporting infrastructure, which allows it to organise even the most important international sporting events. Poznań was one of the UEFA EURO 2012™ host cities, and it features one of the most charmingly-located regatta courses in the world. The Greater Poland capital also hosts the largest street race in Poland – the famous Poznań Marathon. The football world is familiar with the most passionate football supporters in Poland – Lech Poznań’s fans.
The Poznań brand spreads as well to the largest and the most important fairs in Poland and popular cultural events: the “Maltafestival” – Poland’s largest alternative films festival, the “Made in Chicago Festival”, which is the only festival in Europe featuring the Chicago school of jazz, the “Animator Festival” – Poland’s largest animated films festival, the “Ethno Port Festival” – deemed to be one of the 25 best world music festivals in the world, and, finally, there is the “Transatlantyk” Poznań International Film and Music Festival.
As we carry out our professional ventures with equal ease as we spend our time in a creative fashion, we tend to think of Poznań as a City of Work and a City of Play.”][/tagline_box]